L.G.B.T. Households are Now Nielsen Families, and Advertisers and Producers Get a Valuable Tool – The New York Times

L.G.B.T. Households are Now Nielsen Families, and Advertisers and Producers Get a Valuable Tool  The New York Times

“From our clients’ perspective, this is incredibly valuable,” said Rachel Lowenstein, an associate director of Invention Plus, a unit of the media agency Mindshare …